Review: Khroma Beauty by The Kardashians

I was very intrigued to hear that the Kardashian sisters were releasing their own makeup line. Their makeup (especially Kim’s) is becoming somewhat iconic in the modern beauty world, so I was interested to see what they would come up with for their own line.

The line is currently in somewhat of a ‘pre-launch’ state, with a few varieties of lashes, four different mascaras, one lip set and the staple of the line, the ‘Kardazzle’ palettes currently available. 

As far as I can tell, they are due to release more products early this year. The current products appear to be available now at Ulta in the US and online via the Khroma Beauty website, but there isn’t an abundance of information about these products (or the upcoming additions) out there at the moment.

So what are the products actually like?

I loved the idea of the Kardazzle palettes. They come in three shade varieties (one for each sister’s style of makeup) and each contain four matte eyeshadows, four shimmer eyeshadows, two blushes and a highlighter, all packaged in a dinky handbag-sized compact. Baring in mind that these products retail for $12.99, I think they are great little kits. Personally, the colours aren’t what I would choose, but there is no denying that they are decent value for money.

Kim’s ‘Kardazzle’ Palette
Khloe’s ‘Kardazzle’ Palette

The pigmentation of the eyeshadows is really quite impressive. They are nice and soft, strongly pigmented, and certainly give a lot of other ‘drugstore’ brands a run for their money.

Kim’s eyeshadows
Khloe’s Eyeshadows

As usual with eyeshadow, the matte shades weren’t as impressive as the shimmers, but they still perform nicely.

The face powders were pretty impressive too, though I would have liked to have seen more of a solid ‘bronzer’ colour. I’m not sure if the darker shades are meant to be bronzers, or more natural blushes, but to me they definitely seem to pink/peachy for bronzer.

Khloe’s face powders

Kim’s face powders

While I’m not a huge fan of the snakeskin print on the packaging, I think these little palettes are definitely worth a look if you like the shades.

I was less impressed with the nude lip set. This is currently the only lip product available from the line, and while the lip gloss is a nice shade and tastes like honey, I was unimpressed by the dual-ended lip liner/lipstick. The consistency wasn’t great (the liner is super sticky) and the shade was a little off for my skin tone, so it just ended up looking really unflattering on me.

All in all, I was impressed by the value for money of these products, but they didn’t blow me away shade-wise. I’m sure they will be popular with the hardcore Kardashian fans and sell well off the back of the girls’ immaculate makeup. I’d be interested to see what the rest of the line will be like, and I would love to try out the mascaras.

I’ll definitely be keeping an eye out for this brand in the future.

You can buy Khroma makeup from Ulta in the US, and online here.