FleurDeForce for Eylure: My NEW Collection!

I’m so excited to finally be writing this post! Many months ago, I had my first meeting with Eylure. Being asked to have a meeting with a brand I use regularly and adore was fabulous enough, but when they then asked me how I would feel about creating my own range with them, I couldn’t quite believe it. The following months were a whirlwind of design meetings, photo shoots and endless emails. I’m so unbelievably proud to share the result with you today.

The collection itself consists of four designs, all inspired by styles that I personally look for when shopping for lashes…

Each design is of the quality you’d expect from Eylure (i.e. the best on the market, in my opinion at least!) Each of the strip lashes is attached to the tray by a light sticky pad. A signature feature of Eylure’s lashes, I love this as it stops the band from becoming miss-shapen when you remove them from the packaging. Each of the lashes are also made with stone ground, tapered lash tips. This is a new technology for Eylure, and I feel pretty honoured that they’ve let me use it for this collection, as it makes such a subtle, yet noticeable difference to how natural the lashes look. I think together they make the perfect lash wardrobe, and I hope that those of you who decide to try any of the styles out love them as much as I do!

So let’s take a look at each of the designs a little more closely…

‘Fleur Loves’ – As the name would suggest, these are my personal favourite lashes in the line up (I hate to choose favourites, but I simply adore these lashes!) They are 3/4 length strip lashes, so you won’t need to trim them to get the perfect fit. They have a semi-dramatic flare on the outer corners, so look perfect with a cat eye or liquid liner. The design itself is quite textured and messy, adding serious drama to your eye makeup. They also have a super lightweight, invisible band so are almost undetectable on the eyes and even better, they are so light you can barely feel them when you’re wearing them, making these my perfect day-to-night lashes. I can literally wear these all day and forget I have them on, they are the most comfortable lashes I’ve ever worn.

‘Simply Fleur’ – Next up are the most demure lashes in the collection. These are a lightweight strip lash, again with an invisible band for subtle enhancement of your natural lashes. The band itself is ‘petite’ (something I learnt about in the design process, it basically means it’s shorter than full length lashes, so some people might not have to trim these either, I don’t). These are perfect daytime lashes for those of you who are lash enthusiasts and wear them every day, or the perfect first lash for those who have been scared of wearing falsies in the past. 

‘Couture Fleur’ – Next up for the individuals. I’ve been obsessed with Eylure’s indiviual cluster lashes for quite some time now, but I always end up using all the medium length ones and throwing the pack away without finishing the short and long ones. Therefore the first thing I did when designing my own individual lashes was to change the ratio of lengths to 2/3rds medium, the rest short, with a few long ones for the very outer corner of the eye. The second change we made was to make them knot free. This means that the lashes are stuck together at the base (rather than tied) so you loose that tell-tale little black dot on the lash line that is created by the knot. Then we added a couple of extra hairs in to each cluster to make them look fuller, and the resulting effect is a customisable lash look that is virtually undetectable. I also love that they come with special glue that (different to the latex glue that comes with strip lashes) is designed to stick to the base of your natural lashes (rather than the skin) and will therefore last for 2-3 days (perfect for special occasions, festivals, romantic weekends away or just looking fabulous in general!) The pack also comes with a vial of oil-based remover, so you can take them off when you want to (quick tip: to make them last the full 2-3 days, don’t use any oil-based face products, and be very careful when removing your other makeup).

‘Fleur & Fabulous’ – Last but not least, the most dramatic lash of the bunch. These are my ultimate girls night out lashes. They are dark and dramatic with a unique woven effect at the base of the lashes for added depth. The thicker black band makes them easy to apply, and they look absolutely killer with a smokey eye. I think these are the perfect choice for lash lovers, as they are something a little different to what is usually available in the shops. The tapered tips add a little softness to the look and balance out the lash really nicely I think.

The collection will be available exclusively in Boots stores across the UK and online (hereNOW! The prices range from £5.25 for ‘Fleur Loves’ to £6.95 for the ‘Couture Fleur’ individuals. There have also been lots of questions about international availability. I can confirm that they will be available in the US early next year, and we are still confirming in which retailers, and international availability elsewhere. I’m HOPING to get them released in Australia and Canada too so I will keep you updated on that. They should also be coming soon to feelunique.com (who offer international delivery!) so those of you who live elsewhere, and want to get your hands on them ASAP, that will be the quickest way! I really am so proud of this range, I can’t wait to hear what you guys think of them!

I also have to say a huge thank you to each and every one of you that has supported me over the past six years. Opportunities like this would not come around without your continued support of what I do online, so THANK YOU! I hope you love the collection.

UPDATE! Due to much demand for specific store info on Twitter, here’s a list of all the stores that will be stocking the range (please note, these will be rolling out over the next few days, they still may not be available in some stores till the 24th!)

Stores, alphabetically:


Aberdeen Bon Accord Ctr 

Aberdeen Garthdee Rd Rp 

Aberdeen Union Sq Sc    

Aldershot Wellington Ctr

Alfreton High St        

Altrincham Rp           

Altrincham Stamford Qtr 

Arbroath High St        

Ashford High St Kent    

Ashford Rp Kent         

Ashton Ul Staveleigh Way

Athlone Golden Isle Sc  

Aylesbury Hale Leys Sc  

Ayr High St



Ballincollig Main Street

Ballymena Tower Sc      

Banbury Castle Quay     

Banbury Cross RP        

Bandon South Main Street

Bangor Cd Main St       

Bangor Gw 277 High St   

Banstead 85-87 High St  

Barnsley Cheapside      

Barnstaple High St      

Basildon Mayflower Rp   

Basildon Town Sq        

Basingstoke Chineham Sc 

Basingstoke Old Mall    

Bath Southgate Centre   

Bedford Harpur Ctr      

Bedford Interchange Rp  

Belfast Boucher Road    

Belfast Castle Court    

Belfast Donegal Place   

Belfast Forestside Sc   

Bexhill Ravenside Rp    

Bexleyheath Broadway Sc 

Birkenhead Grange Rd    

Birm Fort Dunlop        

Birmingham Bull Ring Sc 

Birmingham Erdington    

Birmingham High St      

Bishop Auckland SP      

Bishop Auckld Newgate St

Bishopbriggs Strath Rp  

Bishops Stort Potter St 

Blackburn Cobden Court  

Blackburn Townsmoor Rp  

Blackpool Bank Hey St   

Blackrock Frascati SC   

Blanchardstown 223 Ctr  

Bletchley Beacon Rp     

Bognor Regis London Rd  

Bolton Gates Sc         

Bolton Middlebrook Rp   

Bolton Trinity Street Rp

Borehamwood Rp          

Boston Market Place     

Bournemouth Boscombe    

Bournemouth Castle P Sc 

Bournemouth Cmmercial Rd

Bracknell Princess Sq   

Bradford Darley St      

Bradford Forster Sq     

Bray Main Street        

Brentwood High St       

Bridgend Caroline St    

Bridgwater Fore St      

Brighton North St       

Bristol Avon Meads Rp   

Bristol Bradley Stoke   

Bristol Broadmead       

Bristol Clifton Down Ctr

Bristol Cribbs Causeway 

Bristol Eastgate Rp     

Bristol Emerson Green   

Bristol Imperial Rp     

Bristol Longwell Green  

Broadstairs Westwd Cross

Bromborough Croft Bp    

Bromley The Glades Sc   

Bromsgrove High St      

Burgess Hill Market Pl  

Burnley St James St     

Burton On T Coopers Sq  

Bury St Edmunds Cornhill

Bury The Mall


Camberley Obelisk Way   

Cambridge Newmarket Rd  

Cambridge Petty Cury    

Cannock Church St       

Cannock Orbital Rp      

Canterbury Riverside Rp 

Canterbury Whitefrs Sc  

Cardiff Bay Rp          

Cardiff Queen St        

Cardiff St Davids 2     

Cardiff Ty Glas Rp      

Carmarthen Red St       

Castlebar Hopkins Rd    

Catterick G Princes Gate

Chatham Pentagon Ctr    

Chelmsford Chelmer Vill 

Chelmsford High Chelmer 

Cheltenham Gallagher Rp 

Cheltenham High St      

Cheshunt Brookfield Ctr 

Chester Broughton Sc    

Chester Foregate St     

Chester Greyhound Rp    

Chesterfield Low Pavemnt

Chichester North St     

Clacton 54 Pier Av      

Colchester Lion Walk    

Coleraine Church St     

Congleton Retail Park   

Corby The Peel Centre RP

Cork Blackpool RP       

Cork Half Moon St       

Cork Mahon Point        

Cork Patrick St         

Coventry Arena Rp       

Coventry Central 6 Rp   

Coventry Lower Precinct 

Coventry Warwickshire SP

Crawley County Mall     

Crayford Towers Rp      

Crewe Grand Junction Rp 

Croydon Valley Plaza Rp 

Croydon Whitgift Sc


Darlington Northgate    

Dartford Bluewater Park 

Dartford High St        

Denton Crownpoint Rp    

Derby Intu Shopping Ctr 

Derby Kingsway Retail Pk

Derby Wyvern Rp         

Dereham Market Place    

Dewsbury Prince Of Wales

Doncaster Frenchgate Ctr

Doncaster Wheatley Hall 

Dorking High St         

Dover Biggin St         

Drogheda Laurence Sc    

Droitwich St Andrews Sq 

Dublin Grafton Street   

Dublin Jervis Sc        

Dublin Liffey Valley    

Dublin Lower Baggot St  

Dublin Nutgrove Ctr     

Dublin Omni Centre      

Dublin St Stephens Green

Dublin Swords Pavilions 

Dudley Merry Hill Centre

Dumfries High St        

Dun Laoghaire Bloomflds 

Dun Laoghaire Glenageary

Dundalk The Marshes Sc  

Dundee High St          

Dundee Kingsway West RP 

Dundrum Town Ctr        

Dunfermline Kingsgte Ctr

Durham City Retail Park 

Durham Pity Me Arnisn Rp


East Grinstead London Rd

East Kilbride Kingsgt Rp

East Kilbride The Plaza 

Eastbourne Arndale Ctr  

Eastbourne Sovereign Rp 

Eastleigh Swan Centre   

Edgware Broadwalk Sc    

Edinburgh 101Princes St 

Edinburgh Craigleith    

Edinburgh Fort Rp       

Edinburgh Gyle Centre   

Edinburgh Ocean Term Sc 

Edinburgh Straiton Rp   

Elgin High St           

Elgin Springfield Rp    

Ellesmere Prt Cheshr Oak

Ely Market St           

Enfield Retail Park     

Enniskillen Townhall St 

Epping High St          

Epsom Ashley Ctr        

Evesham Retail Park     

Exeter Exebridge Ctr    

Exeter High St          

Exmouth Magnolia Walk


Falkirk Central Rp      

Falkirk High St         

Fareham Westbury Mall   

Fareham Whiteley Vill SC

Farnboro Blackwtr Rp    

Farnborough Princes Mead

Farnham The Borough     

Fleet Rd                

Folkestone Sandgate Rd  


Galway Shop St          

Galway Shopping Centre  

Gateshead Metro Centre  

Gateshead Team Valley Rp

Gateshead Trinity Square

Glasgow 200 Sauchiehall St

Glasgow Braehead Centre 

Glasgow Buchanan Gallery

Glasgow Enoch Sq        

Glasgow Fort            

Glasgow Silverburn Sc   

Glasgow West End Rp     

Glenrothes Lyon Square  

Gloucester Eastgate St  

Gloucester Quedgeley RP 

Gorey Main Street       

Grantham High St        

Gravesend St George Sc  

Great Yarmouth Market Sc

Greenford Westway Rp    

Grimsby Friargate       

Guernsey St Peter Port  

Guildford High St    


Halifax Market St       

Hamilton Palace Twers Rp

Hamilton Regent Way     

Harlow Broadwalk        

Harrogate Cambridge St  

Harrow St Anns Sc       

Harrow St George Sc     

Hartlepool Anchor Rp    

Hastings Kingswalk      

Haverfordwest Withbsh Rp

Hayle West Cornwall Sc  

Haywards Heath South Rd 

Hemel Hempstead Marlowes

Hereford High St        

High Wycombe Eden Ctr   

Horsham Swan Walk       

Hounslow High St        

Huddersfield King St    

Hull Kingswood Rp      


Ilford 177 High Rd      

Inverness Eastgate Sc   

Inverness Retail Park   

Ipswich Tavern St       

Irvine Fullerton Square 

Isle Of Man Douglas     

Isle Wight Newport Hghst


Jersey St Helier Qun St


Keighley Airdale Ctr    

Kendal Stricklandgate   

Kenilworth Talisman Sq  

Kettering Gold St       

Kiddermnstr Weavers W Rp

Kilkenny High St        

Kilkenny MacDonagh SC   

Kilmarnock King St      

Kings Lynn High St      

Kingston U Thms Bntls Sc

Kingston U Thms Union St

Kirkcaldy Fife Cntral Rp

Kirkcaldy High St       

Knaresborough St James


Lancaster St Nicholas   

Leamington Spa Parade   

Leamington Spa Shires Rp

Leeds Birstall Rp       

Leeds Colton Rp         

Leeds Crown Point Sc    

Leeds Trinity           

Leeds White Rose Sc     

Leicester Fosse Park    

Leicester Gallowtree Gt 

Leicester Thurmaston Sc 

Letterkenny Lwr Main St 

Letterkenny Retail Park 

Limerick Childers Rp    

Limerick Cresent Ctr    

Limerick William St     

Lincoln Carlton Ctr     

Lincoln High St         

Lisburn Sprucefield Sc  

Liverpool Aintree Rp    

Liverpool Church Street 

Liverpool Clayton Sq Sc 

Liverpool New Mersey Rp 

Livingston Almndvale Ctr

Llandudno Retail Park   

Llandudno Victoria Ctr  

Llanelli Parc Trostre Rp

Llanelli Vaughan St     

Llantrisant Talbt Grn Rp

London Beckton Gallions Rp

London Charlton Grnwich Rp

London Hammersmith King St

London Putney 45-53 Hgh St

London Wimbledon Ctr Court

London Wood Green High Rd 

London 508-520 Oxford St

London Balham High Rd   

London Brent Cross Sc   

London Canary Whf Canada

London Canary Whf Jubile

London Chelsea 60 Kings 

London Clapham Falcon Ln

London Colliers Wood    

London Colney           

London Ealing 35Broadway

London Enfield Plce Gdns

London Fulham Broadwy Rp

London Gloucester Road  

London Holloway Rd      

London Kensington       

London Kew              

London Kilburn          

London Lewisham         

London Moorgate Hghst   

London Notting Hill Gate

London Queensway        

London Sedley Place     

London Stratford City   

London Tooting          

London Wandsworth       

London Waterloo Station 

London Wembley High Rd  

London White City Sc    

London Woolwich         

Londonderry Cresnt Rp   

Londonderry Foyleside Sc

Loughborough Market Pl  

Luton The Mall          

Lymington High St   


Macclesfield Grosvenor  

Macroom Fair Green Plaza

Magherafelt Meadow Ln Sc

Maidenhead High St      

Maidstone Fremlin Walk  

Maidstone King St       

Mallow Davis Street     

Malvern Enigma Rp       

Manch Piccadilly Station

Manch Walkden Ellesmr SC

Manchester Fort         

Manchester Market Street

Manchester Trafford Ctr 

Manchester Trafford Rp  

Mansfield 4 Seasons Ctr 

Mansfield St Peters Rp  

Marlow Market Sq        

Maynooth Carton Park    

Merthyr Tydfil Cyfarthfa

Middlesbro Cleveland Ctr

Milton Keynes Crown Walk

Milton Keynes Kingston  

Milton Keynes Westcroft 

Mold 19-21 High St      

Monaghan Sc             

Montrose High St        

Mullingar Habour Pl Sc  


Naas Monread Sc         

Navan Sc                

Neath Water St          

Newark Northgate Rp     

Newark Stodman St       

Newbridge Whitewater SC 

Newbury Northbrook St   

Newbury Retail Park     

Newcastle Eldon Sq      

Newcastle Kingston Sc   

Newcastle U Lyme High St

Newmarket High St       

Newport Gwent Commercial

Newport Rp Gwent        

Newton Abbot Courtney St

Newton Abbt Greenhill Rp

Newtownabbey Ctr        

North Shield Silvrlnk Rp

Northampton Riverside Bp

Northampton Sixfields RP

Northampton The Parade  

Norwich Castle Mall     

Norwich Chapelfield     

Norwich London St       

Norwich Longwater RP    

Norwich Riverside Rp    

Nottingham Arnold       

Nottingham Broadmarsh   

Nottingham Giltbrook Rp 

Nottingham Riverside Rp 

Nottingham Victoria Ctr 

Nottm Netherfield Vic Rp

Nuneaton Market Place


Oldham Elk Mill Cntr Rp 

Oldham Town Sq Sc       

Omagh High St           

Orpington High St       

Oswestry Church St      

Oxford Cornmarket St    

Oxford Cowley Rd        

Oxford Cowley Rp        


Paisley Sc              

Penzance Market Jew St  

Perth High St           

Peterborough Serpentine 

Peterbrgh Queensgate Ctr

Petersfield High St     

Plymouth Drake Circus   

Pontefract Beastfair    

Pontypridd Taff St      

Poole Commerce Centre   

Poole High St           

Portlaoise Town Centre  

Portsmouth Commercial Rd

Prescot Cables Rp       

Prestatyn Shopping Park 

Preston Capitol Rp      

Preston Deepdale Rp     

Preston Fishergate 


Reading Broad St        

Reading Calcot          

Reading Oracle Ctr      

Redditch Kingfisher Sc  

Redhill High St         

Retford Carolgate       

Richmond Lndn George St 

Ripon Market Place West 

Rochdale Royal Exchng Sc

Romford The Brewery     

Romford The Liberty     

Roscommon Main St       

Rotherham Retail World  

Rugby Junction One Rp


Sale The Mall           

Salford Regent Park     

Salisbury Silver St     

Scarborough Westborough 

Scunthorpe High St      

Scunthorpe Nrth Lincs SP

Sheffield Crystal Pks Rp

Sheffield Heeley Rp     

Sheffield High St       

Sheffield Meadowhall Sc 

Shepton Mallet Townsend 

Shrewsbury Meole Brace  

Shrewsbury Pride Hill   

Sleaford Southgate      

Slough Bath Road RP     

Slough High St          

Smethwick Windmill RP   

Solihull Mell Square    

Solihull Sears Rp       

Southampton Above Bar St

Southampton West Quay   

Southend The Royals Sc  

Southport Central Sc    

Southport Chapel St     

St Albans St Peters St  

St Andrews Market St    

St Helens Church St     

St Helens Ravenhead Park

St Neots High St        

Stafford Queens Rp      

Staines Two Rivers Rp   

Stevenage Queensway     

Stevenage Roaring Meg Rp

Stirling Thistle Ctr    

Stockport Merseyway     

Stockton On Ts Tside Rp 

Stoke On T Hanley       

Stoke On Trent Festvl Rp

Stratford U Avon Bridge 

Stratford U Avon Maybird

Sunderland The Bridges  

Sutton Cold Gracechch Sc

Sutton Cold Prc Alice Dr

Sutton Surrey High St   

Swansea Fforest Fach Rp 

Swansea The Quadrant    

Swindon Brunel Plaza    

Swindon Greenbridge Rp  

Swindon Orbital Rp      


Tallaght 245 Square Sc  

Tamworth Ankerside Ctr  

Tamworth Ventura Rp     

Taunton High St         

Telford Forge Rp        

Telford Nth Sherwood St 

Telford Wrekin Rp       

Thurles Sc              

Torquay Wren Rp         

Tralee Central Plz      

Trowbridge Gateway      

Truro Pydar St          

Tunbridge W Calverley Rd


Uxbridge Chimes Sc     


Virtual Stores          


W Thurrock Junction Rp  

W Thurrock Lakeside Sc  

W Wickham Station Rd    

Wakefield Kirkgate      

Walsall Park Place      

Walton On Thames High St

Warrington Gemini Retail

Warrington Golden Square

Waterford Georges Crt Sc

Waterlooville London Rd 

Watford The Harlequin   

Watford Waterfields Rp  

Wednesbury Gallagher Rp 

Wellingbrgh Swansgate Sc

Welwyn Howardsgate      

West Brom Grt Bridge St 

West Brom Sandwell Ctr  

Weston Sm High St       

Weston Sm Locking Castle

Wexford High St Nth     

Whetstone High Rd       

Widnes Shopping Park    

Wigan Grand Arcade Sc   

Wigan Leigh             

Wigan Robin Park        

Winchester High St      

Windsor Peascod St      

Witney High St          

Woking Commercial Way   

Wokingham Market Place  

Wolverhmptn Dudley St   

Worcester High St       

Worthing Montague St    

Wrexham Eagles Meadow   

Wrexham Rp


Yeovil Middle St        

Yeovil The Peel Ctr     

York 43 Coney Street    

York Monks Cross Rp