If you follow me on Instagram, you might have seen my big announcement yesterday already… but I wanted to share a bit more information with you all on here, as so many of you have been asking me for more detail.
So, where do I start? A few months ago, MAC approached me with the idea of creating my very own, limited edition lipstick. Over the years I’ve been given some incredible opportunities to work with brands, but nothing could have quite prepared me for this. MAC as a brand represent the very essence of why I started my YouTube channel all those years ago. I have so many memories associated with their different products and limited edition releases… I was the girl waiting outside the store before it opened on the first Thursday of each month, ready to check out the new collections. Back then, the idea of creating my own MAC product would have blown my mind. I’m not going to lie… it actually still does, and I really can’t quite believe it’s a reality.
Fast forward a few months and I’m sitting in my hotel room in Toronto, holding my very own MAC lipstick in my hands. Yesterday I visited the MAC product development lab here and made my dream lipstick a reality. It’s beyond amazing to have been asked to collaborate with MAC, both because I adore the brand personally, but also for MAC to be acknowledging bloggers in this way. It’s their first ever collaboration with influencers and I feel so honoured to be part of it. I can’t show you the finished colour or finish just yet (keep your eyes peeled over the next few months for that!) but my shade will be available to buy in April (exact date still TBC!) There have been so many questions about availability already, so to clear it up… it will be a U.K exclusive product, available online and in a few select MAC stores (again, stores TBC). The project as a whole is actually a global one, with ten different influencers from around the world creating their own shade to launch in their own countries, so if you are based outside of the UK, make sure you check out the other shades that are available in your country (We were all in the lab together yesterday, and everyone’s shades were AMAZING!) Here’s the full list:
UK: Myself & Alessandra Steinherr (Beauty Director at Glamour UK), Brazil: Vic Ceridono, Germany: Caro Daur, France: Marie from Enjoy Phoenix, US: Laura Lee & Gabriel Zamora, Canada: Samantha Ravndahl, UAE: The Real Fouz, Australia: Nikkia Joy
I wanted to share a few pictures from the day in the lab yesterday too, so you could see what I got up to. It was so much fun not only creating my dream colour, but also getting the opportunity to see behind the scenes at MAC, find out how they develop the shades, create the formulas and meet the team in the lab. I got the chance to actually weigh up the ingredients and mix the shade myself, which was awesome. You’ll get an idea of the colour by the look of my inspiration board, but the finished colour isn’t in any of the images below… you’ll have to wait till March to see it I’m afraid!
I’m beyond excited for this collaboration and can’t wait to be able to share the finished shade with you all! I really can’t thank you guys enough for your constant support, without which this would not be happening. Your comments yesterday helped to make this experience even more of a dream come true, so THANK YOU!