I got the chance to have a little sneak peak at an upcoming collection from Jo Malone yesterday. I don’t normally talk about things so far in advance (It doesn’t launch till March), but I loved this collection so much, I thought I’d share a few pictures with you all. (Hello ombre bottles! How could I not share?!)
As some of you may know, Jo Malone are one of my favourite luxury brands. I really think you can’t do much better than a beautiful Jo Malone box tied with a ribbon when it comes to gift-giving!
Anyway, here’s what the collection looks like…
It’s a total departure from the norm for Jo Malone, this edgy, urban-inspired collection is inspired by four different types of rain in London (Yes, there are four… it rains that much!)
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Each fragrance is inspired by the weather; Rain & Angelica by the early morning dew in London’s parks, Wisteria & Violet by soft morning showers, White Jasmine & Mint by afternoon cloudbursts and Black Cedarwood & Juniper by midnight downpours.
I got the chance to smell all four and I have to say I loved Jasmine & Mint instantly, although Rain & Angelica grew on me the longer I smelt it and I think that perhaps that would be my pick of the bunch.
Wisteria & Violet was a little floral for my liking, and Black Cedarwood & Juniper a little ‘masculine’ for my taste, but I think it will be a winner with those who like more cologne-like, ‘sexy’ scents.
The collection isn’t out until March 2014 but I can see it being a huge hit. It’s nice to see Jo Malone taking a new direction, and I think they have hit the nail on the head with this collection.
What do you think? Do you like the Ombre bottles?