Jimmy Choo Eau de Parfum: Does it Live up to the Hype?

There has undoubtedly been a buzz of excitement surrounding the long-awaited perfume debut from Jimmy Choo (apparently it’s been in the pipe line for about four years!) I for one, was really quite curious as to what direction they would go in with their first scent, especially as the fragrance was created by the same perfumer who created Viktor and Rolf’s Flowerbomb (which I love!).

My first impression is that the bottle is hefty and looks very similar to Victor & Rolf’s Flowerbomb (i.e. it looks like a grenade). It is a well made, sophisticated and would be a welcome addition to many a dressing table, I’m sure. When I initially sprayed the fragrance itself, I have to say I got a real shock. What I was expecting to be a very mature, sophisticated fragrance was in fact incredibly sweet!

When I first sprayed the perfume, my initial shock was mistaken for instant dislike. It’s very harsh when first applied, but when left to develop it becomes a much softer and creamier fragrance which is quite pleasant.

I actually found it hard to put my finger on, but something about this fragrance smells sweet, but not fruity. Normally I go for sweet, fruity fragrances and while Jimmy Choo’s signature scent is most certainly sweet, it seems to be more sugary than fruity.

When I got home and looked up the description and fragrance notes, I discovered that this was most probably the ‘Sweet Toffee’.

All in all I have to say I was mildly disspaointed with Tamara Mellon’s debut into the world of fragrance (although her modelling for the advert was pretty impressive… and raunchy!). I do like the scent, and it has fabulous staying power (four hours later it is still as powerful as when it was applied) but I honestly don’t think I would buy it myself. Don’t get me wrong, if someone gave it to me I would certainly use it but I definitely remain on the fence with this one.

I’d love to hear what you all think of this fragrance… Has anyone treated themselves to a bottle?

It is available from £33.15 including international delivery from feelunique.com