Back in September I let you all know about Olay’s Big British Beauty Poll. Their attempt to find out what you, as customers, really want from your beauty products. Well the results are in!
I just thought I’d let you all know a few of their interesting finds from the 20,000 women that shared their thoughts.
No surprises on the ‘Beauty Icon’ front, as Audrey Hepburn came out on top. More interestingly, Cheryl Cole, Angelina Jolie and Jennifer Anniston were the three modern day beauties in the top ten (along with Marilyn Monroe, Sophia Loren, Twiggy, Grace Kelly and Elizabeth Taylor.)
50% of women voted ‘youthful looking skin’ as the most important beauty attribute, with less than 10% listing a toned body, shiny-looking hair, bright eyes or good teeth as top of their list.
Most importantly for Olay, 98% of women who took part and tried out their Regenerist 3 Point Super Serum said that they would recommend the product to their friends. A pretty impressive statistic!
As an extension of their beauty poll, Olay are conducting their first ever live wavecast, giving you all the chance to have your say on all things beauty (again!) and to interact with a panel of leading beauty experts. To take part in the wavecast, visit the Olay Big British Beauty Poll Website this Thursday, the 25th November at 4pm GMT.
See you there!
*This is a sponsored post*